WHERE TENNIS MEETS,
TASTE, COMMENTARY,
AND FORM
AN EDITORIAL STUDY OF THE GAME THROUGH IMAGE, LANGUAGE, AND TASTE
EDITOR'S NOTE
WE'RE EVAN COLE, NOAH YOUNG, AND NEEL SADDA. UNDERGRADUATE STUDENTS AT GEORGETOWN UNIVERSITY, TENNIS OBSESSIVES, AND CULTURAL CRITICS IN TRAINING.
Racquet Theory started out of a frustration that we couldn’t find the kind of tennis media that reflected what we were actually curious about, or the generation we were a part of. A generation with different references, different tastes and a different relationship to the game than the people tennis has traditionally spoken to.
We felt there was room for something slower, stranger and more immersive. Something that could take tennis seriously without treating the sport as separate from fashion, art, money, music, sex, celebrity or the internet.
Racquet Theory is a publication for that generation. We treat tennis as a subject worthy of serious attention, and the people shaping its next era as an audience worthy of being taken seriously.
EVAN COLE, NOAH YOUNG, AND NEEL SADDA
CO-FOUNDERS
LONGFORM REFLECTIONS AND CONVERSATIONS WHERE THEORY MEETS THE COURT
September 13, 2026
Tennis News for People With Other Interests
SZA x Coco x Ravyn Lenae plus Alex Eala’s NYFW rollout…
September 9, 2026
Carrie Bradshaw, but Black, 22, and Tennis-Obsessed in Brooklyn
I only have about a week left of cosplaying a VIP, pretentious, well-dressed asshole in tennis. So obviously I’m writing about it.…
September 7, 2026
When Brands Open the Door to Tennis
On influencing as an access shortcut, and what happens when access comes without an introduction.…
September 2, 2026
Tennis News for People With Other Interests
Travis Scott, Law Roach, Allen Iverson, and everything else worth talking about in the first days of the US Open.…
September 1, 2026
Love Don’t Love Nobody
Venus Williams and the Cruelty of Staying. By Stacy Y. China…
August 28, 2026
Carrie Bradshaw, but Black, 22, and Tennis Obsessed in Brooklyn
Apparently I have US Open plans every night now, so I thought I’d write about them. (I’m important for three weeks out of the year. Yes, I’m milking this.)…
August 26, 2026
Tennis News for People With Other Interests
Steve Lacy, Tyrell Hampton, Zohran and everything else worth talking about in tennis leading up to the US Open…
August 20, 2026
The Burden of Being Nick Kyrgios
On celebrity, moral judgement, and the roles we ask athletes to play.…
August 11, 2026
Can Gen Z Afford the US Open?
The people most capable of reshaping tennis culture are the people least able to afford entry into it.…
August 2, 2026
The Business of Being Worth Watching
On how celebrity became part of the job description.…
EXPLORATIONS OF TENNIS STYLE AS EXPRESSION TRACING ITS INFLUENCE ACROSS DESIGN, IDENTITY, AND THE SPECTACLE OF THE GAME
